Engineering Society Branding Policy

The Branding Policy was created as part of the Logo Redesign initiative in February 2012.

Crest and logo of the Engineering Society

Goals

The goals of the branding strategy are to:

1. Improve visibility to Eng Soc services
2. Increase constructive feedback from the student body
3. Provide recognition to all our volunteers that donate their time to make these services possible

A major part of the new strategy includes the new logo: EngSocLogo final new.png

Usage

The branding policy is to be implemented by the Council members representing Engineering Society events, and may be adopted by affiliated & ex-officio members:

• All posters/banners created should include "presented by the Engineering Society" after the event name/service, and the placement of the logo in the bottom left corner
• All Facebook events or other social media advertisements should include "presented by the Engineering Society" after the event name/service
• All announcements about events or services should mention that it is "presented by the Engineering Society"
• The inclusion of the logo on any webpage
• Replace all usage of the old Eng Soc logo or Eng Soc crest with the new logo