Engineering Society Branding Policy: Difference between revisions
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The Branding Policy was | The Branding Policy was a project initiated under the [[VP Communications]] and was a part of the Logo Redesign initiative in February 2012. There has not yet been a formal Policy submission for this project. | ||
== Motivation == | |||
= | |||
At the time of inception during the 2011-2012 year, the motivation behind the Branding Policy project included: | |||
# | #Improving visibility to Engineering Society services | ||
#Increase constructive feedback from the student body | #Increase constructive feedback from the student body | ||
#Provide | #Provide consistent and distinguishable logo | ||
A major part of the new strategy includes the new logo: [[EngSocLogo final new.png]] | A major part of the new strategy includes the new logo: [[EngSocLogo final new.png]] | ||
== Usage == | == Usage == | ||
The Branding Policy project addressed 2 main areas of concern: | |||
#Unifying Engineering Society services through a common marketing strategy | |||
#usage of the University of Toronto Engineering Society logo | |||
It is expected to be used by Council members representing Engineering Society events, and may be adopted by affiliated & ex-officio members. The Branding Policy essentially provided 5 main guidelines: | |||
*All posters/banners created should include "presented by the Engineering Society" after the event name/service, and the placement of the logo in the bottom left corner | *All posters/banners created should include "presented by the Engineering Society" after the event name/service, and the placement of the logo in the bottom left corner | ||
Revision as of 21:30, 13 February 2012
The Branding Policy was a project initiated under the VP Communications and was a part of the Logo Redesign initiative in February 2012. There has not yet been a formal Policy submission for this project.
Motivation
At the time of inception during the 2011-2012 year, the motivation behind the Branding Policy project included:
- Improving visibility to Engineering Society services
- Increase constructive feedback from the student body
- Provide consistent and distinguishable logo
A major part of the new strategy includes the new logo: EngSocLogo final new.png
Usage
The Branding Policy project addressed 2 main areas of concern:
- Unifying Engineering Society services through a common marketing strategy
- usage of the University of Toronto Engineering Society logo
It is expected to be used by Council members representing Engineering Society events, and may be adopted by affiliated & ex-officio members. The Branding Policy essentially provided 5 main guidelines:
- All posters/banners created should include "presented by the Engineering Society" after the event name/service, and the placement of the logo in the bottom left corner
- All Facebook events or other social media advertisements should include "presented by the Engineering Society" after the event name/service
- All announcements about events or services should mention that it is "presented by the Engineering Society"
- The inclusion of the logo on any webpage
- Replace all usage of the old Eng Soc logo or Eng Soc crest with the new logo